Insights
- This advert about Tomato Ketchup is very good as the ketchup bottle is made from tomatoes and tomatoes make up ketchup
- This is good as there are lots of eye catching shapes to make the football shirt look cool and recognisable.
Key words from video
- Posters are used for advertising
- A poster is made to be eye catching to an ordinary person
- A good poster design is made by a hierarchy which consists of a primary hook, a secondary hook and supportive elements.
- Primary hook = whatever element is the most clear to the viewer
- Secondary hook = A small element that appears close to the primary hook to support a message
- Supportive elements = It will add further information to continue the flow of visual information
- Another way to make a good poster design is consideration of placement
- Simplicity is a big factor for posters placed outside to attract attention
- Dynamic use of type, image, shape or form will make a good poster
- Balance between the elements makes a good poster that isn’t overwhelming
- Create a specific impression which means that it might be aimed at a younger audience or a specific interest
Halfway Review
Halfway review
I like my poster design because i like the way i put the arsenal kit and badge as a secondary hook and the supportive element in the bottom corner and the primary hook, as a title for the poster.
I also like the design as all of the parts fit into a certain position.
The contrast of the colour is also really nice and the poster isn’t filled with loads of information.
To make my poster better I would add some more text and supportive elements so it would really represent a good poster.
I could add some different shapes to add a more graphics theme to the poster.
Full Evaluation
For the poster the most used Photoshop tool was the move tool. I used it so much so that i could fit it into the right place so that it looked good.
I also used Ctrl t as a shrinking tool to create a hierarchy that is balanced and contrasts well.
I think I used the hierarchy quite well however i could have used it better by spreading out the pictures so it is less cramped in the gaming setup bit.
I chose to do a little bit of typography so that i could fill up the poster a little bit more and i changed the fonts so that it made the poster a little bit more interesting.
I also made the pictures in the corner of the gaming setup bit a little bit smaller so that they were not seen as a primary hook because i wanted them to be viewed as a secondary hook so I made them smaller.